"Fair Board Should Keep Neighbors in Mind as it Considers Scheduling More Events" - Jay Humphrey in the Daily Pilot
How Does the Master Site Plan Compare to the Anaheim Convention Center?

Who’s Who at the Fairgrounds: Tandem

Benjamins Question (2)

Tandem, formerly known as California Performance Marketing Group (CPMG) was hired to sell premium space at the annual OC Fair (called Platinum Partners), sponsorships, and group ticket sales. In 2015, outside the view of the Public, a decision was made to eliminate the state employees selling year round event rentals and to outsource all year round event sales to Tandem.

Tandem is paid on commission and receives free office space at the OC Fairgrounds. The commission schedule is:

Sponsorship Sales

Cash from new sponsors, mobile marketing tours and premium space renters 15%

Cash from renewing sponsors, mobile marketing tours and premium space renters 8%

 

Sponsorship Trade

Budget-relieving trade, both new and renewing 3%

 

Incremental Cash

Incremental cash from renewing sponsors, mobile marketing tours, and premium space renters 15%

 

Event Sales

Cash from new events (rent only) 25%

Cash from first event renewal (rent only) 17%

Cash from subsequent event renewals (rent only) 8%

 

Group Ticket Sales

Cash from new group ticket sales (25 or more tickets) 15%

Cash from renewing group ticket sales (25 or more tickets) 8%

 

Tandem’s contract runs through 2018.  Download Tandem Contract Amendments

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