Does the OC Fairgrounds (aka OC Fair and Event Center or OCFEC) need a new image and brand or is the current image and brand working fine?  Keeping the current image and branding is an option.

You can give your input on:

• Tuesday January 29, 2019 from 2-3 PM 
• Wednesday January 30, 2019 from 6-7 PM

Meetings will be held in the Administration Building located off Arlington Drive. The property address is 88 Fair Drive, Costa Mesa, CA 92626. Info from OCFEC about this project is available. 

What's Missing from the Rebranding Effort

A number of important uses of the property are missing from the branding questions such as the Equestrian Center  along with community, educational, and agricultural use. There are no questions about how the property fits into the local community. Please let the branding consultants know these uses are important to you. 

Expected Questions for the Rebranding Workshops

The Board was asked questions about rebranding during the December 2018 Board meeting and expect similar questions to be asked during the workshops. Those questions were:

What makes the OC Fair & Event Center great?

How have you seen the OC Fair & Event Center change in the past five years?

What's your vision of the organization in the next five years?

What do you think are the biggest challenges in attracting new events here to the property?

When you think about events that you go to outside of those that are here at the OC Fairgrounds, what are some of the interesting changes that you see happening at other events that you frequent or that you have attended.

Who would you say the competitors are?

To what extent do you believe we've built goodwill and equity into some of the particular venues here on the site?

Up here on the screen, we just put a few logos together here and we're calling this the OC Tourism Slide. Basically, things that you can experience here in Orange County or near Orange County. And we would just like to hear youth thoughts if there are any particular logos that you think are very effective or that speak to you -- resonate with you?

These are fairground brands. Do any of these stand out to you as being particularly effective?

These are more venue logos where you might go to hear a concert or have an experience. So we'd just love to hear your thoughts about which of these you feel are interesting or effective.

Contact Information

You can share your thoughts with staff and the Board regarding the rebranding effort.

Contact VP of Business Development Who is Managing the Rebranding Work

Michele Richards [email protected]

Contact the Fair Board 

Chair Robert Ruiz [email protected]

Vice Chair Sandra Cervantes [email protected]

Ashleigh Aitken [email protected]

Barbara Bagneris [email protected]

Doug La Belle [email protected]

Andreas Meyer ameyer@ocfairboard.com

Gerardo Mouet [email protected]

Newton Pham [email protected]

Natalie Rubalcava-Garcia nrubalcava-garcia@ocfairboard.com

Your input for the OC Fairgrounds (aka Orange County Fair and Event Center or OCFEC) Master Site Plan is needed because the Master Site Plan process will start after the 2018 OC Fair closes in August and finish by the end of December 2018.  Two prior Master Site Plan proposals included converting OCFEC into a convention center (September 2017) and demolition of the Equestrian Center to create an RV park (April 2018).  The April 2018 proposal included $170 million in bonds for a series of projects with the nearly half a billion dollars in  debt payments on the bonds forcing OCFEC either into bankruptcy or to more than quadruple revenues to simply make the debt payments.  Only one meeting was allowed for Public input during these two proposals even though the Public owns the property.  

There has been a lack of participation by the Public and FANS of the OC Fairgrounds is providing a channel for Public input. 

Let's Crowdsource: Tell Us How You Want to Use the OC Fairgrounds (OCFEC)

Friends and Neighbors of the OC Fairgrounds (FANS of the OC Fairgrounds) is crowdsourcing how the OC Fairgrounds (OCFEC) can be used in the future to better serve the needs of the Public who own the property.  We want to know your vision of how the OC Fairgrounds (OCFEC) should be used in 5 years (2023), 10 years (2028) and 15 years (2033). Here are some questions to get your ideas going:

• What works well and what needs to be improved?  
• Are there activities which should be expanded or shrunk?
• Are new activities needed and what are those activities?
• How can the OC Fairgrounds (OCFEC) better serve the community?
• The property is supposed to serve the needs of all of Orange County. What are those needs and how can those needs be addressed? 

Ideas which are submitted will be posted and the Public allowed to review and comment on the ideas. During the Master Site Plan process during late 2018, these ideas will be brought forward to show how the Public wants to use the OC Fairgrounds (OCFEC.)  Any member of the Public can submit ideas.  We ask that submissions be no longer than 6 US letter sized pages with all pages in PDF format. 

How to Submit Your Ideas

In late March 2018, contractors arrived unannounced at the Equestrian Center at the OC Fairgrounds (aka Orange County Fair and Event Center or OCFEC) to fence off a substantial part of the facility to make more room to store shipping containers. The immediate threat of installing a fence to make room for more shipping containers was stopped with the fence removed, but questions regarding who did this, why they did this, how this was paid for, who authorized the fence, and how long this was in the works remain unanswered. Direct questions sent to the Board on April 2, 2018, have been ignored. Records requested on April 5, 2018, regarding the attempted size reduction are being delayed until late June 2018. Board Directors refuse to discuss details of the matter in public. This is the wrong approach which does not serve the interests of the Public who own OCFEC.

The instincts of the Board are to cover up questionable actions and misconduct by Executive Management and staff while criticizing and berating the Public for asking questions. Members of the Public have been threatened with removal from Board meetings and action from the Attorney General in response to asking questions which put the Board on the spot regarding conduct of Executive Management and staff.  Board Directors Barbara Bagneris, Robert Ruiz, Sandra Cervantes,  Newton Pham, Stan Tkaczyk, Ashleigh Aitken, Nick Berardino, Doug La Belle, Gerardo Mouet are teaching Executive Management and staff that dishonesty, incomptency, inexcusable neglect of duty, willful disobedience, and misuse of state property, among other issues, are acceptable and the Board will cover it up for them. What do Board Directors gain by covering up for Executive Management and staff?

The Board Directors continue to delegate authority to act to Executive Management despite Executive Management demonstrating on multiple occasions that they are dishonest, incompetent, inexcusably neglect their duties, are insubordinate, and are discourteous in treatment of the Public, among other issues.  Executive Management have shown time and again that they can't be trusted. What do the Board Directors gain by delegating authority to act to Executive Management who can't be trusted?

California civil service employees are subject to disciplinary procedures under statute Cal. Gov. Code § 19570. CalHR distinguishes between employee performance problems and misconduct. CalHR's Supervisors Guide to Addressing Poor Performance describes misconduct as:

The second category of problem behavior is “misconduct” -- meaning the employee does something that is contrary to the nature of the job or state rules. Threatening violence against a coworker, stealing and dishonesty are examples of misconduct. An employer can take adverse action against an employee who engages in these behaviors immediately without engaging in the corrective phase or progressive discipline. In other words, there is no training course to teach someone how to not steal, employees are reasonably expected to know that this is unacceptable conduct.

Board Directors should require Executive Management to immediately release any and all documents regarding the attempts to reduce the size of the Equestrian Center to create more storage for shipping containers.  The Board needs to stop covering for Executive Management and staff who work against the interests of the Public.

When Executive Management refuses to immediately release the documents, the correct response from the Board is to remind Executive Management that insubordination, among other actions, is grounds for disciplinary action under California law and proceed accordingly.  Get the information out there to the Public who own the Equestrian Center and whose money was wasted on this mess while Executive Management and staff who participated bear the consequences.

And remember, there is no training course to teach someone how to be honest and employees are reasonably expect to know what is acceptable conduct.

Contact Information to Follow Up on Issues

Contact the Fair Board 

Chair Barbara Bagneris [email protected]
Vice Chair Robert Ruiz [email protected]
Newton Pham [email protected]
Sandra Cervantes [email protected]
Stan Tkaczyk [email protected]
Doug La Belle [email protected]
Gerardo Mouet [email protected]
Ashleigh Aitken [email protected]
Nick Berardino [email protected]

Contact CEO Kathy Kramer [email protected]

Contact VP of Operations Ken Karns  [email protected]

Contact the Governor's Appointments Secretary Mona Pasquil Rogers at [email protected] to discuss OCFEC Director performance issues. Fair Board Directors are appointed by the Governor and may be removed for cause by the Governor at any time. (Cal. Food & Agriculture Code § 3959-3960.)

Contact Parent State Agency OCFEC is a state agency under the California Department of Food and Agriculture (CDFA)  because OCFEC is a state run county fair created to support California agriculture. Please refer to as OCFEC as the 32nd District Agricultural Association (32nd DAA) when dealing with the state.

CDFA Secretary Karen Ross 916-654-0433 [email protected]

Fairs and Exhibitions (F&E) are under the Marketing Services Division. 

F&E Branch Chief John Quiroz 916-900-5025 [email protected]

The latest proposal for the OC Fairgrounds (Orange County Fair and Event Center or OCFEC) Master Site Plan shows the Equestrian Center being demolished and replaced with a 245 space RV park which can also be used as a 900 space parking lot. Demolishing the Equestrian Center eliminates the single largest agricultural use at a property which claims to have a mission of  "Celebration of Orange County's Communities, Interests, Agriculture and Heritage [. . . ]". Removing the Equestrian Center is unacceptable and must be taken off the table.

Board Directors (Ashleigh Aitken, Barbara Bagneris, Nick Berardino, Sandra Cervantes, Doug La Belle, Newton Pham, Robert Ruiz, Stan Tkaczyk) and Executive Management  have wasted over $250,000 in Public money on Master Site Plan proposals which do not take into account the needs and desires of the Public and are incompatible with the surrounding neighborhoods.  The time is now to rip up both the September 2017 and April 2018 Master Site Plan proposals and start over with a process which focusses on the needs and desires of the Public who own OCFEC and which includes the Public in the process at the same level of effort as the Board, Executive Management, contractors, and staff. 

As a PDF:  Download Master Site Plan CHJC-OCFEC-Board-Presentation-April-2018

As a PDF:  Download RVPark_CHJC-OCFEC-Board-Presentation-April-2018-FINAL-DRAFT_040218

If you are already fed up, sign the petition asking to save the Equestrian Center and to start over with the Master Site Plan process which includes the Public in the process. 

Rip Up the 2 OC Fairgrounds Master Site Plans, Start Over with a Public-Friendly Process!

How Did This Happen?

In September 2017, a Master Site Plan proposal converting OCFEC to a convention center was presented. (See Board Workshop – Concept Presentation MSP files.)  The Equestrian Center was retained in the September 2017 Master Site Plan proposal. This proposal was helmed by VP of Business Development Ken Karns with Directors Doug La Belle and Robert Ruiz comprising the Master Site Plan Task Force overseeing the project. The Master Site Plan proposal was shown one (1) time in September 2017 and then whisked away to a backroom for changes to be made. Despite the Public begging for additional meetings to be held to allow the Public to have input into changes, Directors Doug La Belle and Robert Ruiz kept the process in the back room and refused to allow the Public to participate in decision making. During the same time, an Equestrian Center Task Force with Directors Ashleigh Aitken and Stan Tkaczyk and retired real estate investor Theresa Sears made statements which led many to believe that the Equestrian Center would be retained. 

Converting the Equestrian Center to Parking Creates Millions in Annual Revenue

245 Space RV Park is Sized for Year Round Use

The proposed RV park has 245 RV spaces with restrooms and showers and is across the street from TeWinkle Park, the Skate Park and Bark Park. At 245 spaces, the proposed RV park is in between than the 185 space RV park at  LA County Fairplex in Pomona, CA, operated by KOA, the 195 space Orangeland RV Park in Orange and Newport Dunes located on the Back Bay of Newport Beach, CA, with 382 RV spaces. The proposed RV park can be used year round for both camping by those working at OCFEC events or by members of the public desiring to park their RV in a coastal area.  A little research shows a daily rate of $50 per day is a comparable daily rental rate. A conservative projection of about $1.6 million in annual revenues is made as follows:

• Total Spaces  245
• Number of Available Days to Rent to the Public  270 (Remove June, July and August from the public rental schedule to the OC Fair)
• Daily Rate $50.00 
• Capacity 50%

Once the RV park is built, there is nothing preventing OCFEC from converting the area to year round use or engaging an operator such as KOA to manage the park.

RV Park Can Also be 900 Parking Spaces

The Master Site Plan includes using the former Equestrian Center area as a 900 space parking lot in addition to functioning as RV parking. Parking is a signficant source of OCFEC revenue with the 2018 budget showing $5,305,113 in total parking revenue as follows:

• $2,758,813 in Fair Parking Revenue (line item 4370)
• $94,700 in Vendor Hang Tag Parking (line item 4393)
• $2,161,700 in Year-Round Event Parking Sales (line item 4710)
• $268,900 in VIP Event Parking Revenue (line item 4711)
• $21,000 in Preferred Parking (line item 4715)

Download the 2018 OCFEC Budget  Download 17_1108_2018_Budget_Roll-up_CapEx_DRAFT

A revenue projection can be made for a 900 space parking lot using a similar methodology as used for the RV park and shows a conservative estimate of about $1.2 million per year.  

• Total Spaces  900
• Number of Available Days to Rent to the Public  270 (Remove June, July and August from the public rental schedule to the OC Fair)
• Daily Rate $10.00 
• Capacity 50%

Safety of Arlington Drive & New Bike/Pedestrian Trail Jeopardized by New Parking Lot

Davis Elementary School, TeWinkle Park, Bark Park, Costa Mesa Tennis Center, and Volcom Skate Park are also located along Arlington Drive. Arlington Drive is a neighborhood street to be used to school, park and residential use, not for carrying 900 cars to park at $10 car to make $9,000 per day, at a minimum. It is not clear if Executive Management or the Board of Directors have noticed that Arlington Drive is not a major street designed to carry large amounts of vehicle traffic or heavy vehicles such as RVs and carnival equipment. A multipurpose trail for use by bicycles and pedestrians has been added to Arlington Drive in addition to the bioswale. Creating a 245 space RV park adds a minimum of 490 trips across the bike and pedestrian trail to fill and empty the RV park. Creating a 900 space parking lot adds a minimum of 1800 trips across the bike and pedestrian trail. Vehicle trips over the bicycle and pedestrian trail create safety problems with creating the conditions which can allow pedestrian and bicycle accidents to occur for the sole reason of making money.  Creating safety problems to make money is appalling and the proposed parking lots replacing the Equestrian Center must be removed.

April 2018 Master Site Plan Proposal is Yet Another Example of Lack of Accountability of OCFEC Directors & Executive Management

An ongoing lack of accountability exists at OCFEC which tars the Board, Executive Management. A recent example is the attempt to reduce the size of the Equestrian Center to store more shipping containers. While some have tried to portray these actions which involved expenditure of staff time and public money as a "misunderstanding", that is simply not the case. Decisions were made, plans were drafted, contractors were hired, money spent and staff time was used to perform these actions. Executive Management who were involved in these actions must be held publicly accountable.

Earlier in 2018, the Board was made aware of actions taken by the Board, Executive Management, and staff which have endangered safety, manipulated bids and financial records to achieve outcomes desired by staff, worked to evade legal settlements entered into by the Board which protect the neighborhoods around OCFEC, and have turned a blind eye to conflicts of interest, among other problems. It is not clear why the Board allows these problems to continue. No one has been held publicly accountable for these actions. 

The proposed demolition of the Equestrian Center in the April 2018 Master Site Plan proposal is yet another example of the lack of accountability. It is time for the Board to cease and desist aiding and abetting actions by Executive Management which are against the interests of the Public. New Executive Management is needed along with new Master Site Plan proposals.  The time is now for the Board to fix these problems. 

Rip Up the Master Site Proposals & Start Over

Over $250,000 of Public money has been wasted by the Board and Executive Management on Master Site Plan proposals which ignore the needs and desires of the Public who own the OCFEC property, are incompatible with the neighborhoods, and create safety problems.  There is money in the budget which can be used as seed money for a redo of the Master Site Plan. The $115,449 from the "PR/Manager Function" at line item 5475 in the 2018 Budget (posted above)  is the Public money used to pay for the Directors and their families and Executive Management to have catered premium buffets with grilled salmon with Florentine cream sauce; beef tenderloin sandwiches on brioche buns; bacon wrapped medallions of beef; sauteed citrus garlic buttered shrimp; swordfish; top sirloin steaks with crispy shallots; pepper crusted roasted tri tip; Portobello filet mignon with Danish bleu cheese sauce; carved rosemary and garlic stuffed prime rib; Tuscan T-bone steaks; pan roasted halibut; and tomahawk rib eye steaks among the fancy salads and desserts.  That $115,449 will make a downpayment on a new Master Site Plan. 

Contact Information to Follow Up on Issues

Contact the Fair Board Added May 3, 2018

Chair Barbara Bagneris [email protected]
Vice Chair Robert Ruiz [email protected]
Ashleigh Aitken [email protected]
Nick Berardino [email protected]
Sandra Cervantes [email protected]
Doug La Belle [email protected]
Gerardo Mouet [email protected]
Newton Pham [email protected]
Stan Tkaczyk [email protected]

Fair Board Directors are appointed by the Governor and may be removed for cause by the Governor at any time.  (Cal. Food & Agriculture Code § 3959-3960.) Contact the Governor's Appointments Secretary Mona Pasquil Rogers at [email protected] to discuss OCFEC Director performance  issues. 

Contact CEO Kathy Kramer [email protected]

Contact VP of Operations Ken Karns who is charge of the Master Site Plan [email protected]

Contact the Costa Mesa City Council to share your concerns regarding safety and traffic issues resulting from replacing the Equestrian Center with a large parking lot and/or RV park. 

Mayor Sandra Genis [email protected]

Mayor Pro Tem Allan Mansoor [email protected]

During late March, equestrians found construction workers installing permanent fence poles in concrete bases to reduce the size of the Equestrian Center. At no time was a reduction in size of the Equestrian Center approved by the Board of the OC Fairgrounds (aka Orange County Fair and Event Center or OCFEC.)  The reduction was to allow storage of more shipping containers on the property. Work was halted after the equestrians pushed back but public accountability of all involved is required. This work was planned, contracted for, paid for, and overseen by Executive Management and staff. This was not a "misunderstanding", an "accident", or anything but a deliberate planned action which wasted public money.  

Ask yourself:

• What motivates these actions?
• Who benefits from these actions?
• What are the benefits received from these actions?
• What do Board members gain by not holding Executive Management and staff involved in these actions publicly accountable?

Photos of the construction work: 

The letter sent to the Board (Ashleigh Aitken, Barbara Bagneris, Nick Berardino, Sandra Cervantes, Doug La Belle, Gerardo Mouet, Newton Pham, Robert Ruiz, Stan Tkaczyk) follows: 

The OC Fairgrounds (Orange County Fair and Event Center aka OCFEC) has released the draft of the process for the Master Site Plan and draft proposal with phasing of costs. Problematic elements featured in the prior Master Site Plan proposal such as demolition of the recently constructed Main Mall and construction of massive convention center buildings have been removed from the proposal. The proposed phasing of the construction is:

Yes. Fairs are held from Crescent City on the Oregon border to Imperial County near the border with Mexico. According to the California Department of Food and Agriculture (CDFA) which manages State owned and operated fairgrounds and coordinates with other fairgrounds in the State, there are:

54 District Agricultural Associations (DAA's) owned and operated by the State.

2 DAA's were deactivated during fiscal year 1997/98, leaving 52 active DAA's.

23 County Fairs owned and operated by County government or not-for-profit organizations.

2 Citrus Fruit Fairs operated by not-for-profit organizations. A Citrus Fruit Fair is a specific type of fair focussed on citrus fruit.

The California Exposition and State Fair (Cal Expo) in Sacramento is a State agency.

A map of California fairs is available. 

Yes and yes. The OC Fairgrounds is owned by the State of California and is formally known as the 32nd District Agricultural Association or 32nd DAA.  

District Agricultural Associations were established to assist in marketing California agricultural products by showcasing livestock, fruits, vegetables, nuts, berries, seeds, hay, straw, other agricultural commodities, and products made from agricultural commodities.  The reason the OC Fair actually exists is to show off local livestock and agricultural products. The Junior Livestock Auction is part of that core reason for being of the OC Fair as are the wine, food, flower, and produce competitions. 

District Agricultural Associations are part of the California Department of Food and Agriculture (CDFA) in the Executive Branch of government and report to the Governor. Fairs fall under the Marketing Services branch which also manages dairy product production, marketing and pricing; assists in marketing agricultural commodities; and collects agricultural market information and statistics to assist California farmers in growing and selling their commodities. Fairs and Expositions is under Marketing Services and assists State owned and operated fairgrounds in management.

If you find out, please tell us because the Fair Board and staff claim that agriculture is a primary focus, but agriculture is treated like an afterthought.

Claims are made that the “Ag-Expo Hall” is strictly for agriculture, but how realistic that a 50,000 to 150,000 sq ft exposition building will be used only for agricultural shows. When was the last time there was a farm show in Orange County?  An Ag-Expo building with 50,000 sq ft of rentable space would have more rentable space than the meeting space on the second level of the Anaheim Convention Center over Halls A and B which can accommodate over 4,000 guests. 

An Ag Expo building with 150,000 sq ft of rentable space would have more rentable space than in three out of five exhibit halls at the Anaheim Convention Center, and could accommodate up to 12,000 guests.

The Ag-Expo building is being built as rentable space and will be used as part of a convention center in much of the same ways that the exhibit halls at the Anaheim Convention Center are used.

The “Big Farm” in the “Bold” proposal requires a convention and expo center to be built to get this project done. This is unacceptable.

A new Assembly bill, AB 2166 (Caballero) encourages community colleges and fairgrounds to collaborate on establishing "smart farms" on community college campuses and fairgrounds to provide regional agricultural businesses the opportunity to showcase up-to-date technology in real world practice. The OC Fairgrounds is across the street from Orange Coast Community College where there is an active horticulture program. Adding a new farm area at the OC Fairgrounds to showcase agricultural technology would be a benefit to the OC Fairgrounds, Orange Coast College, local agricultural businesses, and the community as a whole. Please ask your local Assemblymember, the OC Fair Board, and Orange Coast College to support this bill.

Download a copy of the bill as of Feb 13, 2018  Download Bill Text - AB-2166 California Farm Bill: agricultural technology