Rebranding the OC Fairgrounds: Public Input Needed Jan. 29 & 30, 2019
Does the OC Fairgrounds (aka OC Fair and Event Center or OCFEC) need a new image and brand or is the current image and brand working fine? Keeping the current image and branding is an option.
You can give your input on:
- Tuesday January 29, 2019 from 2-3 PM
- Wednesday January 30, 2019 from 6-7 PM
Meetings will be held in the Administration Building located off Arlington Drive. The property address is 88 Fair Drive, Costa Mesa, CA 92626. Info from OCFEC about this project is available.
What's Missing from the Rebranding Effort
A number of important uses of the property are missing from the branding questions such as the Equestrian Center along with community, educational, and agricultural use. There are no questions about how the property fits into the local community. Please let the branding consultants know these uses are important to you.
Expected Questions for the Rebranding Workshops
The Board was asked questions about rebranding during the December 2018 Board meeting and expect similar questions to be asked during the workshops. Those questions were:
What makes the OC Fair & Event Center great?
How have you seen the OC Fair & Event Center change in the past five years?
What's your vision of the organization in the next five years?
What do you think are the biggest challenges in attracting new events here to the property?
When you think about events that you go to outside of those that are here at the OC Fairgrounds, what are some of the interesting changes that you see happening at other events that you frequent or that you have attended.
Who would you say the competitors are?
To what extent do you believe we've built goodwill and equity into some of the particular venues here on the site?
Up here on the screen, we just put a few logos together here and we're calling this the OC Tourism Slide. Basically, things that you can experience here in Orange County or near Orange County. And we would just like to hear youth thoughts if there are any particular logos that you think are very effective or that speak to you -- resonate with you?
These are fairground brands. Do any of these stand out to you as being particularly effective?
These are more venue logos where you might go to hear a concert or have an experience. So we'd just love to hear your thoughts about which of these you feel are interesting or effective.
You can share your thoughts with staff and the Board regarding the rebranding effort.
Contact VP of Business Development Who is Managing the Rebranding Work
Michele Richards firstname.lastname@example.org
Contact the Fair Board
Chair Robert Ruiz email@example.com
Vice Chair Sandra Cervantes firstname.lastname@example.org
Ashleigh Aitken email@example.com
Barbara Bagneris firstname.lastname@example.org
Doug La Belle email@example.com
Andreas Meyer firstname.lastname@example.org
Gerardo Mouet email@example.com
Newton Pham firstname.lastname@example.org
Natalie Rubalcava-Garcia email@example.com